Red Koi Reviews

See what I've seen, hear what I've heard

Thank you for smoking (The movie)

Posted by redkoireviews on 16/09/2006

Thank you for smokingThank you for smoking” is based on a novel of the same name, and it follows tobacco spin man Nick Taylor as he tries to ‘filter the truth’. I work for a non-profit environment group and we see all kinds of spin designed to make companies look more responsible than they are. Nothing in this movie surprised me much, but it was funny.

Having said that, I’ve met the PR people from tobacco, alcohol and coal companies and they are not as cunning and machiavellian as Nick and his friends in the M.O.D squad (Merchants of Death). Some have more flexible ethics than others, but like Nick, they are all paid to talk, because that’s what they’re good at. The PR industry has already moved beyond characters like Nick – they know he’s bad for their own image. The industry knows the best PR is PR that doesn’t get recognised as PR. The greying out of truth is getting worse, and although the industry would like to think otherwise, public trust in private institutions corrodes just a little more for every ambiguous media release and sound bite.

If you like satire, you’ll like this movie. If you’re expecting a hard hitting expose, this is not it. So much dirty laundry of the tobacco industry has been aired this movie doesn’t even try to add anything more. See Rotten Tomatoes for a second opinion. Entertainment for the cynical.

My Rating: 3.5 Stars

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One Response to “Thank you for smoking (The movie)”

  1. iiquq said

    Good site!!!

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